MAGAZINEPOTUS AND THE POSTIES : Clinton Media Staff Is Young, Hip and Spin Savvy, But Do They Understand the Difference Between the Medium and the Message? THOMAS B. ROSENSTIEL, Thomas B. Rosenstiel covers the media for The Times in Washington. Geoffrey Cowan, Geoffrey Cowan is a public intersest lawyer, Emmy award winning producer and UCLA faculty member. Thie article was adapted from his book “The People v. Clarence Darrow,” published this month by Times Books/Random HouseTRAVELING IN STYLE : ON THE TRAIL OF THE ENEMY ANCESTORS : By All Means, Visit the Mysterious, Stunning Anasazi Ruins of the Southwest But Tread Lightly and Don Take Home Any Souvenirs Lawrence W.
Although the tobacco industry cannot advertise on television, radio, or billboards, in 2000 it spent $694 million or roughly $2.50 per US resident on advertising (magazines, newspapers, transit, and point of sale ads) and a record high $9.57 billion or $34 per person on all advertising and promotions, including coupons, retail value added, and “promotional allowances”.3 The MSA imposed substantial restrictions on the advertising outlets available to the tobacco industry, but promotional expenditures have continued to rise: tobacco industry promotional spending has increased by 87% since 1996. Restrictions on print, billboard, and “trinkets and trash” advertising have forced the tobacco industry to seek new and innovative ways to reach the public, including event sponsorship and promotions at “adult only” establishments.4,5 Changing tobacco marketing strategies present substantial challenges for tobacco control advocates and obviate the need for novel countermarketing strategies to keep pace.In this paper, we focus primarily on countermarketing efforts aimed at curbing youth smoking. We review the literature on the effectiveness of mass media campaigns, characterise current state and national campaign approaches, and discuss campaign message strategies and newer approaches to countermarketing.
Peace Force ReutersGlendale : College OKs Program FundsBellflower : Replacement Appointed for Departing School TrusteeWest Hollywood : Park Camping Law StudiedFormer Leader Trial Resumes in Bulgaria ReutersLOS ANGELES CITY HALL JOURNAL : A summary of significant Los Angeles City Hall decisions affecting the Westside in the last week. LEE HARRISRoad NotesNation IN BRIEF : FLORIDA : Noriega Aided Drug Barons, Witness Says From Times Staff and Wire ReportsBuilder Claims Betrayal on Vote by Yaroslavsky : Politics: The developer of Warner Ridge testifies that he expected support in return for campaign contributions. The councilman denies the allegations.