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“It just affects the basic things we care about in public health the mortality, the life expectancy, morbidity, mental health. It affects all of those things in pretty profound ways,” Webster said of gun violence. “If we had a disease that was killing as many people as our guns in our country, we would devote a lot more resources to make sure we had the best data, the best research to know what is most affected.”.

“Everything has a shelf life. People retire, equipment fades,” Filler said. “Investing in these capabilities and then to turn it basically off is to guarantee you’re going to lose the capability over time. To save the lives of HIV/AIDS patients, especially in Africa and the Caribbean. President Bush called for action in 2003; the PEPFAR name was created in 2004. In fiscal year 2015, PEPFAR’s accomplishments included antiretroviral (aka ARV) drugs for 9.5 million men, women and children and HIV testing and counseling for 68.2 million..

The loss of ATL was seen as a terrible blow. RJR complained in 1997 that “the brand awareness goals set for a new brand or line extension that Australia used to reach in three to four months via print, billboard and direct marketing now take them two to three years to achieve. New brands have been almost impossible to launch.”42 In preparation for this media desert, new brands were launched in the dying days of ATL in Australia in an attempt to create brand awareness before the market became darker,43,44 and RJR advocated this method in other markets in response to the Australian experience, recommending: “any propositions with merit should be launched while you still have full colour, OOH, print direct marketing.

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